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- Autorius: Robert B. Miller
- Leidėjas: Kogan Page
- Metai: 2011
- Puslapiai: 288
- ISBN-10: 0749462949
- ISBN-13: 9780749462949
- Formatas: 15,6 x 23,3 x 1,7 cm, minkšti viršeliai
- Kalba: Anglų
- Extra -15 % nuolaida šiai knygai su kodu: ENG15
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Aprašymas
One of the best books on selling ever published, The New Strategic Selling has changed sales and marketing for ever. Rejecting manipulative tactics and emphasizing "process", Strategic Selling® presented the idea of selling as a joint venture and introduced the influential concept of 'Win-Win'. The response to Win-Win was immediate, and it helped to turn Miller Heiman, the small company that created Strategic Selling®, into a global leader in sales and development with the most prestigious client list in the industry.
A genuine business classic, this revised edition of The New Strategic Selling confronts the rapidly evolving world of business-to-business sales with real-world examples, strategies for confronting the competition and a special section featuring the most commonly asked questions from the Miller Heiman workshop.
EXTRA 15 % nuolaida su kodu: ENG15
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- Autorius: Robert B. Miller
- Leidėjas: Kogan Page
- Metai: 2011
- Puslapiai: 288
- ISBN-10: 0749462949
- ISBN-13: 9780749462949
- Formatas: 15,6 x 23,3 x 1,7 cm, minkšti viršeliai
- Kalba: Anglų
One of the best books on selling ever published, The New Strategic Selling has changed sales and marketing for ever. Rejecting manipulative tactics and emphasizing "process", Strategic Selling® presented the idea of selling as a joint venture and introduced the influential concept of 'Win-Win'. The response to Win-Win was immediate, and it helped to turn Miller Heiman, the small company that created Strategic Selling®, into a global leader in sales and development with the most prestigious client list in the industry.
A genuine business classic, this revised edition of The New Strategic Selling confronts the rapidly evolving world of business-to-business sales with real-world examples, strategies for confronting the competition and a special section featuring the most commonly asked questions from the Miller Heiman workshop.
Atsiliepimai